LA Times advertising campaign that ran primarily in the LA market on braodcast and digitally across The Tribune network to promote a new brand position around "California Smart." The position was a CTA to promote conversations with engaged readers around topics important to southern California, such as Education, Gay Marriage, and Entertainment.
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Los Angeles Times, "Gay Marriage," TV
Los Angeles Times, "Gay Marriage," TV
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Los Angeles Times, "Gay Marriage," TV
Advertising campaign for the Los Angeles Times. Broadcast ran in local markets in southern California and 3 spots spanned a variety of topics imp Read More
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